Gabriel Porto
Exclusive Services
Gustavo Porto Marketing provides a holistic approach to its small business marketing services to ensure you get best value. Gustavo will listen to your needs before he provides the most appropriate marketing advice, using his marketing experience and continual research on best marketing practices. With no lock-in contracts, you can work with Gustavo on a continuing retainer or project work basis.
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Marketing strategy & plan
This is about being clear on the big picture of your business and its marketing. Gustav will develop a marketing plan with a clear strategy, goals and action plan. This service incorporates at least one think tank session to ascertain your business’ current marketing and return on investment, and being clear on your SMART (specific, measurable, attainable, realistic, timely) objective and goals.
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Identify your brand & messaging
Are you clear on why your business does what it does and your USPs (unique selling propositions)? Do you have a clear marketing pitch? Do you deliver on what you say? Brand is an area of marketing that many organisations struggle with, no matter how long they’ve been in business. More than a tag line, Gustavo will help you identify your brand — that is, what you actually deliver to your clients. Gustavo loves digging deep, asking the questions and uncovering your brand with the aim that you will connect your marketing message to your business’ vision and align your entire team.
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Marketing review & audit
If you’ve been in business a while, you will no doubt have a lot of marketing and ideas already in play. But if you’re not sure why it’s not working properly and you’re working too hard to find customers, a marketing review and audit is a good starting point. Gustavo will review your marketing strategy including messaging, website (including analytics and SEO), social media and collateral, and deliver a personalised report detailing her thoughts on how you can best improve your marketing that translates better in to enquiries and leads.
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Other marketing services
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Identifying your ideal customers (target markets)
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Social Media marketing campaigns, including management of accounts: Facebook, Twitter, LinkedIn, Instagram, YouTube.
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Marketing communications, including copywriting, editing and formatting of material: BLOGs, articles, newsletters, presentations, case studies, white papers, fliers, brochures.
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Onpage Search Engine Optimisation (SEO)
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Website content management in Content Management Systems (CMS)
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Liaison with website developers and designers to break the jargon barrier
